明志科技大學「112入學年」數位行銷設計學士學位學程總表

科目代號 科目名稱 1上 1下 2上 2下 3上 3下 4上 4下 備註
學分 時數 學分 時數 學分 時數 學分 時數 學分 時數 學分 時數 學分 時數 學分 時數
共同必修(應修畢共42學分) 基礎課程(開設20學分) 077007 全民國防教育軍事訓練(一)(All-out Defense Education Military Training I) 0 2                              
00700R 永續發展與社會實踐( Sustainable Development and Social Practice) 1 1                              
067000 體育(一)(Physical Education I) 1 2                              
01700F 文學鑑賞與情意表達(Appreciation of Literature and Emotional Expression) 2 2                              
02701M 生活與職場英文(一)(English for Life and Business I) 3 3                              
077008 全民國防教育軍事訓練(二)(All-out Defense Education Military Training II)     0 2                          
067005 體育(二)(Physical Education II)     1 2                          
01700G 藝文涵養與社會參與(Art Literacy and Social Participation)     2 2                          
02701N 生活與職場英文(二)(English for Life and Business II)     3 3                          
027003 英語聽講(一)(Aural-Oral English I)         1 2                      
067006 體育(三)(Physical Education III)         1 2                     於大二至大四,採興趣選項教學
03700R 社會哲學領域(Social philosophy)         3 3                     「憲政與法治」、「歷史思辨」課程二擇一修課
027004 英語聽講(二)(Aural-Oral English II)             1 2                  
067007 體育(四)(Physical Education IV)             1 2                 於大二至大四,採興趣選項教學
02701W 英文實務(一)(Practical English I)                         0 2      
02701X 英文實務(二)(Practical English II)                             0 2  
合計 7 10 6 9 5 7 2 4 0 0 0 0 0 2 0 2  
核心課程(開設2學分) 007005 勤勞教育(一)(Labor Education I) 0 0.5                              
00700K 大學之道(The Goal of University Education) 1 2                              
007006 勤勞教育(二)(Labor Education II)     0 0.5                          
007000 設計思考(Design Thinking)     1 1                          
合計 1 2.5 1 1.5 0 0 0 0 0 0 0 0 0 0 0 0  
校共同課程(開設20學分) 007009 實習前職場素養訓練(Professionalism Prior to Practical Training)                 1 1              
027001 工讀自學英文(self-study English During Vocational Practice)                     2 2          
007001 工讀實務實習(一)(Curricular Practical Training I)                     4 29          
007002 工讀實務實習(二)(Curricular Practical Training II)                     4 29          
00700B 工讀實務實習(三)(Curricular Practical Training III)                     4 29          
007004 工讀實務實習(四)(Curricular Practical Training IV)                     5 29          
合計 0 0 0 0 0 0 0 0 1 1 19 118 0 0 0 0  
專業必修(應修畢共51學分) 院專業必修(開設4學分) 307005 創意整合實作(Practice for Creativity Integration)                 1 3              
30702A 企業倫理(Business Ethics)                 3 3              
合計 0 0 0 0 0 0 0 0 4 6 0 0 0 0 0 0  
系專業必修(開設47學分) 30703L 程式設計 (Programming) 2 2                              
30702C 管理學 (Management) 3 3                              
30702I 統計學(Statistics)     3 3                          
30702H 色彩與造型應用 (Applied Color and Forms)     3 3                          
30703N 行銷設計趨勢導讀(一) (Hot Issues in Marketing Design Trends(I))         1 1                     專業課程全英語授課 Course taught in English (EMI)
30702V 行銷管理(Marketing Management)         3 3                      
30702U 平面與編輯設計 (Graphic and Editorial Design)         3 3                      
30702W 資訊圖像設計 (Infographics Design)         3 3                     專業課程全英語授課 Course taught in English (EMI)
30703O 行銷設計趨勢導讀(二) (Hot Issues in Marketing Design Trends(II))             1 1                 專業課程全英語授課 Course taught in English (EMI)
307032 數位行銷(Digital Management)             3 3                  
307031 廣告設計(Advertising Design)             3 3                  
307030 創意行銷設計 (Creative Marketing Design)             3 3                
307037 商業影音創作 (Commercial Film Production)                 3 3              
30702K 專業實務講座(Special Issues in Marketing Design)                         1 3      
30702L 專題製作 (一)(Comprehensive Project(I))                         6 8      
30702P 專題製作 (二)(Comprehensive Project(II))                             6 8  
合計 5 5 6 6 10 10 10 10 3 3 0 0 7 11 6 8  
專業選修(應修畢至少30學分) 院專業選修(開設9學分) 307000 創意整合(一)(Creativity Integration I)         3 3                      
307001 創意整合(二)(Creativity Integration II)             3 3                  
307002 創意整合(三)(Creativity Integration III)                         3 3      
合計 0 0 0 0 3 3 3 3 0 0 0 0 3 3 0 0  
系專業選修(開設92學分) 30702G 專業證照(一)(Professional Certification(I)) 1 1                              
30702B 商業軟體應用(Business Software Application) 3 3                              
30702D 設計方法 (Design Methods) 3 3                              
30702E 會計學(Accounting) 3 3                              
30701Z 網頁程式設計 (Web Programming Design) 3 3                              
30703P 體驗設計(Experience Design) 3 3                              
30702T 專業證照(二)(Professional Certification(II))     1 1                          
307022 進階網頁程式設計(Advanced Webpage Programming )     3 3                          
30703M AI生成與應用(AI Generation and Application)     3 3                          
30702J 服務業管理(Service Management)     3 3                          
30702R 財務報表分析(Financial Statement Analysis)     3 3                          
30702S 數位攝影 (Digital Photography)     3 3                          
30702X 市場調查與數據分析 (Market Survey and data analysis)         3 3                      
30702Z 影像剪輯與聲音設計 (Image Editing and Sound Design)         3 3                      
307033 大數據與商業分析(Big Data and Business analysis)             3 3                  
307023 互動式數位程式設計與應用(Interactive Digital Programming Design and Application)             3 3                  
307035 消費者行為 (Consumer Behavior)             3 3                  
307034 多媒體創作 (Multimedia Production)             3 3                  
307036 數位廣告與整合行銷 (Digital Advertising and Integrated Marketing)             3 3                  
307024 行銷設計英文(Marketing Design in English )                 0 2              
30703C 延展實境數位行銷展示(Extended reality Digital Marketing Showcase)                 3 3              
307038 品牌設計 (Branding Design)                 3 3              
30703B 網站流量數據分析 (Website Traffic Analysis)                 3 3              
307039 視覺介面設計 (Visual Interface Design)                 3 3              
30703A 移地見學 (Field Study Abroad)                 3 3              
30703D 設計管理(Design Management)                     3 3         遠距課程 Distance Learning
30703E 視覺溝通(Visual Communication)                     3 3         遠距課程 Distance Learning
30702O 創新與創業管理 (Innovation and Enterpreneurial Management)                         3 3      
30702N 品牌管理 (Brand Management)                         3 3      
30702M 互動設計 (Interaction Design)                         3 3      
30702Q 履歷與作品集設計 (Resume and Portfolio Design)                             3 3  
30702Y 電商實務 (E-Commerence)                             3 3  
307025 設計決策 (Design Decision)                             3 3  
合計 16 16 16 16 6 6 15 15 15 17 6 6 9 9 9 9  
課程總表備註 一、最低畢業學分結構調整為共同必修42 學分,通識選修至少 8 學分(五類型,任選四類各 2 學分),專業必修/選修共98學分,合計148學分。
二、工讀實務實習(一)~(四)及工讀自學英文為三下必修,另外可選修遠距教學課程。
三、每學期選課上限為 27 學分,大一、大二選課下限為 16 學分,大三、大四選課下限為9學分。
四、三上課程採取濃縮方式,分別以塊狀與帶狀方式授課。
五、其他選修之修習課程不得含通識課程,合計至少18學分。
六、專業基礎銜接課程: 設計群入學新生必會計學為必選課程;商管群入學新生設計方法為必選課程。
七、畢業前英文能力要求須達到TOEIC 550分(含)以上,(在三上前未通過多益550分者,應修習行銷設計英文課程),另需取得乙級專業證照2張。
八、必修體育(三)、體育(四),於大二至大四,採興趣選項教學。

1. The minimum graduation credit structure is adjusted as follows: 42 credits from Common Required Courses, at least 8 credits from Elective General Education Courses (choose four out of five categories; 2 credits for each category), and 98 credits from Major Required/Elective Courses, totaling 148 credits in all.
2. “Curricular Practical Training I ~ IV” and “Self-Study English During Vocational Practice” are Required Courses for Juniors of Spring Semester. In addition, Distance Learning Courses are optional.
3. The maximum credits for each semester are 27 credits, minimum 16 credits for Freshmen and Sophomores, and minimum 9 credits for Juniors and Seniors.
4. The Summer Session of Juniors’ courses are taught during June through the beginning of September.
5. The General Courses are excluded from the minimum 18 credits of Off-Program Elective Courses.
6. Professional basic overarching courses: “Accounting” is a Required Course for Freshmen with design education background; “Design Methods” is a Required Course for Freshmen with business management education background.
7. English proficiency requirement before graduation is TEOIC 550 points or above. (Those who have not passed TOEIC 550 points before Junior Year, must select “Marketing Design in English” course). In addition, students need to obtain at least 2 Class B Professional Certificates.
8. Students are required to take Physical Education (III) and Physical Education (IV). PE courses can be selected based on students' interest in their Sophomore to Senior Years.
通識總表備註 ''